ENT 530 Case Study: Alda Noumel / Putri Julia Nabilla Amran ... [et al.]

Alfa Noumel Enterprise is a sole proprietorship that established in 2016 . The business sell a delicious cool drink at night market Malacca. Their target market can be by all stages of age from children to elders. They also take the opportunity to expand their business by promoting their business to big events .The purpose of this case study being conducted is to study about how a Small and Mid-sized Enterprise (SME) operate their business and challenges. Even though Alfa Noumel is a small business but they have their own mission,vision, and SWOT like others big company.