ENT 300 : Motion Art / Eva Natasya Halim Yatim ... [et al.]

Motion Art is an art based – business. In this business plan we include our business background, owner descriptions, organizational plan, product descriptions, marketing plan, operation plan, finance plan and others. This business concept is about designing, painting, and selling product to our target market. Motion Art was producing a unique and customized cosmetic case, the shoes and bucket hats with varieties of design and colors. The uniqueness of this product is Motion Art using a quality of fabric plus waterproof, long lasting, very durable with affordable price to being able to satisfy our costumers tastes. Next, our services also being offered is makeup case, customized shoes and customize bucket hat to. Besides that, we will sell our product through online platform such as Instagram and Facebook, not only that we will also take retailers and agents to promote and selling our products. Besides, our target market is for Unisex, 18 and above, makeup user and professional makeup user. We also provide retailer and agents for our costumer. Moreover, for competitive advantage is high product quality using material that suits for making customized cosmetic case, the shoes and bucket hats. Secondly, we also will give a high level of service to our customer, and we sell our product in affordable cost because we want to attract more people. In addition, our capital to build this company is RM120,890 in total from start until now. Furthermore, we also expect profit in this business but our profit target at the beginning of this start is not too high because new business is opened. It will be started on January to December 2021. Besides that, we want our costumer gives the feedbacks about our product, we also will try product review and promote using social to treat customer personalized membership card and getting discount to maintain customer. Lastly, management teams who handle this business is 5 person which is Eva Natasya Binti Halim Yatim as General Manager. Iffa Norisha Bt Mohd Roslan as Product Designer. Batrisya Balqis Binti Imran as Finance Manager. Siti Aishah Binti Mahmod as Operation Manager. The last one, Huurun ‘iin Bt Md Zawawi as Marketing Manager.