Company analysis: SUJPLAS Sdn. Bhd / Muhammad Faiz Abd Rahman

For this case study, the company that I chose to do a research is SUJPLAS Sdn. Bhd. currently based in Kemaman, Terengganu. SUJPlas is a company that is focusing its business in manufacturing activities as an Integrated Bag Manufacturer. It is one of the leading manufacturers of Flexible Intermediate Bulk Container (FIBC), Polypropylene Woven Bags in East Coast of Malaysia. SUJPLAS Sdn Bhd is one of the major suppliers of FIBC, PP Woven Bags to Oil and Gas Company in Malaysia for a wide range of industrial companies. To carry out this report, firstly I have collected all the general information of the company that I gathered through the primary and secondary sources. During completing this case study, we worked on the background, organizational structure, products and services that SUJPlas provides. Next, I study about the technology used in producing FIBC, PP Woven Bags. Besides the technology, I also explained briefly on the company’s business, marketing and operational strategy in this report. I analyzed what problems that the company faced and we recommend the most suitable and applicable solutions to be implemented. In this case study, I analyzed the strength, weakness, opportunities and threat of this company in the real business world by using the SWOT analysis. By SWOT analysis, I also able to identify what it's doing right and what needs to change in the organization. It helps organizations build a strategic plan to meet goals, improve operations and keep the business relevant.