SC Johnson / Fatha Aisyah Puad

The report was the theoretical part of the subject entrepreneurship of our Applied Chemistry (Hons) Program. The entire goal was to acquaint the students with the technical manipulation of company management. This report had been written to learn about the aspects that influence to the success of a new product. In the first phase of the report, there is a general information of the company that was obtained through the primary and secondary source as well. In the next phase of the report, the objective of the study is to learn about the background, organizational structure, products and services that provided by the company. Besides, all the strategies about the business such as marketing and operational strategy also have been learned in this report. I also analysed the strength, weaknesses, opportunities and threats of the products by using SWOT analysis. Moreover, the problems of the products that have been listed have been come with the solutions. Last but not least, new product is being explained and it can be as an alternative to the problems that have been stated.