ENT 530 Social Media Portfolio: Sambal Tempoyak Tok Ayah / Muhamad Nur Syafawi Abdul Gani

Abdul Gani, Muhamad Nur Syafawi (2021) ENT 530 Social Media Portfolio: Sambal Tempoyak Tok Ayah / Muhamad Nur Syafawi Abdul Gani. [Entrepreneurship Project] (Unpublished)


In my social media portfolio, I have decided to choose a business related to food and beverages due to the demand for food are seemingly high especially since the Covid-19 pandemic. However, the supply for traditional food are still at a low level even though the demand is surprisingly high. This is because most people would think that no one would want to purchase traditional food and the profit will not be as much as selling modern food.
Therefore, I have chosen to sell Malaysian traditional condiment to gain advantage in the market by demonstrating modern presentation in marketing to attract people, changing their perspectives, and make traditional food great again while keeping it up with the advancement of technologies and standard of living. Therefore, I came out with the idea of selling Sambal Tempoyak Tok Ayah and decided to be an agent for this product to expand the business not only to old generations, but also to the younger generations. Haji Bahar, or familiarly known as Tok Ayah, is a founder of this business and have been selling it for years. However, the sales of his sambal tempoyak tends to decrease as he have a problem to reach out his agents and customers due to pandemic circumstances. It is because Haji Bahar prefer to operate his business in the traditional way and depending on the agents to do any further marketing, or post delivery the product.
In the making of this portfolio, I learn a lot on how to be a real time entrepreneur by constructing plans, marketing idea, determine product pricing and using Facebook platform to reach out potential customers. I have learned precise marketing techniques in order to conduct teaser, soft sell and hard sell of the product. I also need to produce the graphic contents and editing for marketing purpose. By using Facebook page, I can easily familiarized myself on how do I starts to setup the basic profile of the business, besides starting small to deal with my anxiety by building confidence in managing online business.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Gani, Muhamad Nur Syafawi
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: facebook, sales, sambal tempoyak, malaysian food, cooking malay, malay food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/54763
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