ENT 530 Business Model Canvas: Sri Mutiara Restaurant / Ainin Sofiya Kamarulzaman ... [et al.]

Kamarulzaman, Ainin Sofiya and Abdillah, Atikah and Abdul Gani, Muhamad Nur Syafawi and Nor Sallehudin, Nur’Ain Fatin and Rahman, Nur Irdawati and Sanudin, Nursyuhadatul Aisyah and Mohd Nor Azri, Nurul Ain Shafikah and Mohd Azam, Nuralya Huda (2021) ENT 530 Business Model Canvas: Sri Mutiara Restaurant / Ainin Sofiya Kamarulzaman ... [et al.]. [Entrepreneurship Project] (Unpublished)


Firstly, for this Business Model Canvas assignment, we decided to choose a company which is Restaurant Sri Mariana & Catering. In this report, we provided the company information, where we explain the background of the business, organizational structure, marketing, operational strategy, and financial achievement. Restaurant Sri Mariana & Catering who are owned by Mr. Nor Sallehudin Bin Taib sells variety of food such as Rojak, Soto, GadoGado, Mee Tuaran, KonLo Mee and many more, but the main menu in this restaurant is Rojak, Soto and Gado-Gado. The business was run by Mr. Nor Sallehudin and his wife from January 2015 until now. Now, he has five subordinates to control the business under his guidance.
Besides, we also identify the purpose of BMC preparation in an organization. There are also the problem or pain point of the target customer for Restaurant Sri Mariana & Catering which is productivity, financial, process and support pain point. Every problem and pain point can be solved to provide a higher level of customer satisfaction. Next, we also identify SWOT analysis for Restaurant Sri Mariana & Catering. For SWOT analysis, it is to identify the strength, weaknesses, opportunities, and threats of the business that can reduce the chance of failure by understanding what the business is lacking and eliminating hazards that would catch the business unawares. We also compare the SWOT with two other competitors of Restaurant Sri Mariana & Catering.
Furthermore, we had analyzed Restaurant Sri Mariana & Catering by using a Business Model Canvas (BMC). In this part, we had construct and explained the nine elements in BMC which are the customer segments, channels, customer relationship, revenue streams, value propositions, key activities, key resources, key partnership, and cost structure. For example, the channel this restaurant utilized to deliver their value are their business premise, online delivery, and social media. The social media that has been using is Facebook which is a good platform that can reach more customer and also is one of the social medias that always been using by people daily. From the Business Model Canvas (BMC) the owner can easily design and recognize what areas can be improved for his company which is Restaurant Sri Mariana & Catering to be more successful in many years to come.


Item Type: Entrepreneurship Project
Email / ID Num.
Kamarulzaman, Ainin Sofiya
Abdillah, Atikah
Abdul Gani, Muhamad Nur Syafawi
Nor Sallehudin, Nur’Ain Fatin
Rahman, Nur Irdawati
Sanudin, Nursyuhadatul Aisyah
Mohd Nor Azri, Nurul Ain Shafikah
Mohd Azam, Nuralya Huda
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: business bodel canvas, company, catering, business
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/54482
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