ENT 530 Business Model Canvas: Corndog Crispy Enterprise / Muhamad Rafiqin Razali ... [et al.]

Razali, Muhamad Rafiqin and Mohd Naseri, Natasha Amira and Hamdan, Murni Amiera and Ahmad Zaidi, Puteri Nik Nursyafika and Tuan Mukhtar, Tuan Aimin Syahmie and Zaidi, Nur Khaleeda and Pg Zaidi, Dk Siti Nursyuhada and Anuar, Alia Yasmin and Ungku Zanedreef Shah, Ungku Zanedameral Haleq (2021) ENT 530 Business Model Canvas: Corndog Crispy Enterprise / Muhamad Rafiqin Razali ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

This report is about creating a business model canvas for a simulated business under course of Principles of Entrepreneurship, course coded ENT530. ENT530 is a course under the Faculty of Business Administration and Management. ENT530 is a subject that teaches the principles of entrepreneurship, in which within its syllabus, it teaches the entrepreneurial mindset and decision process that an individual will encounter as the individual pursuing the entrepreneurial opportunities, creating new ventures, and dealing with business management issues.
Hence, for this subject, students are expected to analyze issues related to entrepreneurship. Students also are expected to demonstrate leadership and communication skills in preparing a business plan using Business Model Canvas. Furthermore, students are expected to demonstrate entrepreneurial skills in creating a business via a social media.
Business Model Canvas (BMC) is a strategic tool for developing new business models or documenting and improving the existing ones. BMC helps a company to align its activities by understanding the potential trade-offs, and understanding own strength, weaknesses, opportunities, and threats. As a great tool, BMC offers focus, flexibility, and transparency besides being easy to tweak, lucid and coherent. Within a single page, it explains the core elements that drive business and omits all unnecessary aspects.
For this report, a business named Corndog Crispy is simulated to accomplish the purpose of creating a business model canvas. It is a business that sells corndog through traditional, physical means and beginning to grasp the trend of online sales by inducing an online presence through social media platforms.
This process is assisted by a business model canvas that illustrates several aspects such as key partners, key activities, key features, value proposition, customer relationships, channel, customer segments, cost structure, and revenue streams. Hence, suitable examples will be included to demonstrate further the practice of business model canvas. In which it provides understanding on how it shapes the business.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Razali, Muhamad Rafiqin
2019672782
Mohd Naseri, Natasha Amira
2019814334
Hamdan, Murni Amiera
2019814362
Ahmad Zaidi, Puteri Nik Nursyafika
2019451856
Tuan Mukhtar, Tuan Aimin Syahmie
2019630854
Zaidi, Nur Khaleeda
2019608344
Pg Zaidi, Dk Siti Nursyuhada
2019495342
Anuar, Alia Yasmin
2019630744
Ungku Zanedreef Shah, Ungku Zanedameral Haleq
2019422688
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: business model canvas, Corndog Crispy, food, business
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/54475
Edit Item
Edit Item

Download

[thumbnail of 54475.pdf] Text
54475.pdf

Download (422kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

54475

Indexing

Statistic

Statistic details