ENT 530 Business Model Canvas: Baked By Hafizah Qyra / Mursyidah Izzati Mat Zaid ... [et al.]

Mat Zaid, Mursyidah Izzati and Ibrahim, Noor Nabila Khairiah and Ramlee, Nur Syahira and Amran, Putri Julia Nabilla and Zolazman, Nur Hidayah and Mohd Saifulakmar, Nur Qayimah Syahindah and Norazmi, Norizzaty and Sulaiman, Khairunisa (2021) ENT 530 Business Model Canvas: Baked By Hafizah Qyra / Mursyidah Izzati Mat Zaid ... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of the business is Baked by Hafizah Qyra Enterprise. Durian Crepe Viral is an end-product in which they do some innovation from durian into a marvelous dessert. Baked by Hafizah Qyra Enterprise mission is to fulfill the customers demand on Durian Crepe. Meanwhile, the vision is to innovate durian to a dessert that can be eaten by all people at all generation.
This business has been officially established on 2018, and the main product that is demanded by many customers, agents and stockist are Durian Crepe Viral. The product has 4 types, which are Durian Crepe Regular, Durian Crepe Cheese Banjir, Mille Durian Crepe and Mini Durian Crepe. The product of Baked by Hafizah Qyra Enterprise produce is very different from other competitors in terms of quality and price, product standardization, delicious taste, rich in natural ingredients and of course marvelous gravy that cannot be found elsewhere. An implementation of this strategy is to bring the durian crepe to people by creating a unique texture in the durian crepe and promoting the product to friends and the local community.
The most important thing that any company must have is a key resource. Which elements, such as assets, human resources, financial, and other factors, are important drivers of a company. To develop this company, we use Business Model Canvas as a guideline. BMC is a strategic management tool that makes it easier to come up with a business plan or idea.


Item Type: Entrepreneurship Project
Email / ID Num.
Mat Zaid, Mursyidah Izzati
Ibrahim, Noor Nabila Khairiah
Ramlee, Nur Syahira
Amran, Putri Julia Nabilla
Zolazman, Nur Hidayah
Mohd Saifulakmar, Nur Qayimah Syahindah
Norazmi, Norizzaty
Sulaiman, Khairunisa
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Baked by Hafizah Qyra, business model canvas, dessert, business, baking
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/54474
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