Jimmy Choo / Nur Syahira Ain Abdul Halim

Abdul Halim, Nur Syahira Ain (2020) Jimmy Choo / Nur Syahira Ain Abdul Halim. [Entrepreneurship Project] (Submitted)

Abstract

Overview of this case study report I am aiming to evaluate the role of Jimmy Choo within the fashion industry as well as in luxury accessories market. Using my research that I get from Jimmy Choo main website and other website, I will look into business history, consumer segmentation and more info about the beginning of this company in order to develop an accurate case study report. Whilst analyzing Jimmy Choo, I will also address some strength and weakness of the company. I will also provide Jimmy Choo background and his characteristic that make him a successful entrepreneur.
I also provide some picture to supporting my report and giving more info about Jimmy Choo company.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Abdul Halim, Nur Syahira Ain 2018270628
Contributors:	Contribution Name Email / ID Num. Thesis advisor Kadir, Kartini UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords:	Jimmy Choo, fashion industry and British high fashion house
Date:	23 April 2020
URI:	https://ir.uitm.edu.my/id/eprint/54465