Tealive / Nihlah Al-Qudsiyyah Nawi

The intention of this case study is to generate many ideas for my assignment and learn more about entrepreneurship. I choose Tealive for this case study. This report contains the introduction of Tealive which includes background, purpose of business problem, and explanation company information of Tealive such as background company, organizational structure, product / services, financial achievement and business, marketing and operational strategy of the company. Besides, this report also have main issues problems that faced by the company. Other than that, explanation about company’s analysis which include strengths, weakness, opportunity and threat (SWOT) of the company.