Enhancing decision making process in choosing the right outfit using augmented reality / Mohamad Syahmi Fitri Zulkifli and Romiza Md Nor

As the world responds to the coronavirus (COVID-19) pandemic, there is a shift from visiting a store to online shopping. Consumers are relying on the digital world more than ever and businesses are forced to adapt their strategies and shift toward digital transformation with much more urgency than before. With stores being closed, consumers became dependent on shopping online. In March 2020, much of the world went into lockdown, forcing many businesses to temporarily shut down. Even businesses that are reopening have restrictions enforcing social distancing, the wearing of masks, and limits on how many customers can enter a space at one time. When traditional shopping becomes difficult, or may even be scary, people are increasingly likely to shop online. Nowadays online shopping is an important medium to purchase and selling for people around the world, especially during a pandemic. They are a lot of online shopping website or mobile application in the world such as Shopee, Lazada, Zalora, AliBaba, and more. Online shopping has grown in time, as more and more consumers have started to trust online commerce and have moved a large part of their online shopping (Lixandroiu et al., 2021). However online shopping contains problems such as security, trust, reputation, legal framework, payment mechanisms, online catalogs, and advertising (Sabou et al., 2016). Online catalogs might refer to the retail product offerings of online shopping services. Using this online catalog customers only can see the product and they could not try the product in real terms. This makes it very difficult for customers to decide to choose the product.