ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin

Sherifuddin, Nur Adlyn Sofea (2021) ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin. [Entrepreneurship Project] (Unpublished)


During the Movement Control Order which was implemented to control the outbreak of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), there have been an increasing number of independent and small businesses in Malaysia especially among the younger audience. A local independent brand, Worry Hat has also managed to jump in the bandwagon when it was introduced in early 2020. The brand specifically offered products and service in crafting art and designing bucket hats for people to wear as a fashion statement and a sign of artistic support. The brand has yet to expand its creative line as it only operates online through small amounts of purchases in Malaysia. However, there has been encouragement from the related community and it gradually rose to the public and online attention.
The social media portfolio study has allowed proper research on its existence. In this study and marketing strategy, the business has produced creative social media content to gain interaction from posting and followings which is utilized via Facebook. Students have to register the business through an official platform which is the Go Ecommerce system by MDEC and is compulsory to redirect the brand’s Facebook page, a custom website URL, social media postings and related graphics solely for the purpose of education. Overall, this study has allowed students to explore the possible opportunity and outcome of the Worry Hat business for its marketable qualities to help promote its future expansion and growth.


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