ENT 300 : CalliaScarves / Syahmina Mahiyud-Din

In my assignment this time, I have chosen to run the Calliascarves business by offering customers two types of shawls, which is satin silk shawl and satin ombra shawl. I also running this business starting from 17th May 2021 until 4th June 2021. The three -week business has been well received and have a good response by the customers of various ages. Before running this business, I have identified the most suitable target group for my product. The decision was made based on their interests as well as current trends. For this business, I have used two platforms to sell my hijab lids namely on Instagram and also Whatsapp. I chose these two platforms because they are both major social sites that are often used and can help to facilitate transactions. The scarves business I run is profitable which allows capital to turn over back to me as a seller. I also made a profit from the sale. Despite making a profit, but at the same time, not all scarves can be sold within the specified period. During these three weeks, I have managed to sell 24 pieces of scarves out of 30 pieces of stock that have been purchased. At the end of this business, I had learned new things and gained experience about this world of entrepreneurship. This business makes me a more diligent and focused person with what I want to do. In addition, I can also improve my communication, marketing, time management and problem solving skills. For me, the business world is fun but at the same time it takes courage to face whatever risks come.