ENT 530 Social Media Portfolio: SeoulBites / Lyesa Karmila Zubairi

Zubairi, Lyesa Karmila (2021) ENT 530 Social Media Portfolio: SeoulBites / Lyesa Karmila Zubairi. [Entrepreneurship Project] (Unpublished)

Abstract

SeoulBites is an online market providing Halal foods & beverages from Korea. The main objective is to create an accessible medium between the Korean market, specifically for food & beverages, and the Malaysian audience, while offering an affordable price. Bites of Seoul business started on 4th of May 2021 and will be focusing on providing its first product which is a halal certified packaged Kimchi of the brand Jongga.
The product will be marketed on a social media platform, Facebook (FB), through teaser postings as well as soft-selling and hard-selling contents.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Zubairi, Lyesa Karmila 2019478938
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords:	facebook, sales, SeoulBites, Kimchi, Korean food
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/53966