ENT 530 Social Media Portfolio: Anstheticco / Nor Syadiana Auni Saipon Azaman

Saipon Azaman, Nor Syadiana Auni (2021) ENT 530 Social Media Portfolio: Anstheticco / Nor Syadiana Auni Saipon Azaman. [Entrepreneurship Project] (Unpublished)


Handmade keychain by Anstheticca is a business that offers product to customers who wants to give surprise for others without going out to the market. Based on observation this business offers affordable service to beloved customer by giving them a different design with different range of price. This business chose application Instagram and Facebook as their strategic platform to promote their product. Anstheticca target customer is who like to handmade product or for anyone who likes to give gifts and mostly this product for girls.
The marketing strategy that used by Anstheticca is the list prices that provide from the design packages. Whatever guarantee their satisfaction, negotiation on the discount is acceptable. This strategy will attract customer attention as value the customers want and need. Other than that, Anstheticca provide a various design with according to taste customer.


Item Type: Entrepreneurship Project
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Saipon Azaman, Nor Syadiana Auni
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TT Handicrafts Arts and crafts > Miniature craft
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: facebook, sales, keychain, gift
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53927
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