The benefits and challenges of social media in construction industry: a perspective from construction professionals / Siti Nur Aishah Mohd Noor, Nur Syarifah Syahirah Mohd Syed Jaafar and Mohd Khairul Amri Ramly

Mohd Noor, Siti Nur Aishah and Mohd Syed Jaafar, Nur Syarifah Syahirah and Ramly, Mohd Khairul Amri (2021) The benefits and challenges of social media in construction industry: a perspective from construction professionals / Siti Nur Aishah Mohd Noor, Nur Syarifah Syahirah Mohd Syed Jaafar and Mohd Khairul Amri Ramly. Malaysian Journal of Sustainable Environment (MySE), 8 (2). pp. 35-53. ISSN 0128-326X

Abstract

In recent years, internet usage and social media have been widely used in Malaysia, the construction industry is one of the industries that are not excluded from this technological trend. This research intended to identify the benefits and challenges of social media in the construction industry among the construction professionals particularly in the northern region area. To identify the usage, the benefit and challenges of social media were also determined in the construction industry whereby it also reflects how far construction professionals rely on social media in their daily works. This research uses quantitative approach in order to collect data via questionnaires distribution from construction professionals. The results revealed that, most of the construction companies agreed that social media provides more advantages and benefits than challenges in the construction industry. This research provides significant data for construction professionals regarding the effectiveness of social media platform particularly in disseminating information for daily communication in construction projects.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Noor, Siti Nur Aishah
sitinuraishahmn@uitm.edu
Mohd Syed Jaafar, Nur Syarifah Syahirah
syrfhsyhrh579@gmail.com
Ramly, Mohd Khairul Amri
mkhairulamri@uitm.edu.my
Subjects: N Fine Arts > NA Architecture
N Fine Arts > NA Architecture > Architecture in relation to special subjects
N Fine Arts > NA Architecture > Architecture in relation to special subjects > Human factors and architecture
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Architecture, Planning and Surveying
Journal or Publication Title: Malaysian Journal of Sustainable Environment (MySE)
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Sustainable Environment (MySE)
ISSN: 0128-326X
Volume: 8
Number: 2
Page Range: pp. 35-53
Keywords: Social media; Construction industry; Impact; Construction professionals
Date: December 2021
URI: https://ir.uitm.edu.my/id/eprint/53625
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