Principles of Entrepreneurship (ENT530): Case Study: Yuzie Bakery / Nur Syafazreen Othman ... [et al.]

Yuzie Bakery was founded by Puan Roziah Binti Salleh. This company operates at the address No3, Jalan Perwira 6, Bandar Tenggara, Kulai Johor. This company was established around 13 years ago and registered with the Companies Commission of Malaysia under the Business Registration Act 1957. The company operates from 8 am to 4 pm. The company also supply their products to other companies in Melaka and Johor Bahru. Furthermore, Yuzie Bakery focused on producing frozen food mini bun sausage, various cake and cookies. In terms of employees, the company have hired six employees that will help to run the business. The company divided the tasks to their employees such as monitor the store, bake the cakes and cookies, produce frozen food, and in charge to manage the inventories of the products. Thus, it made the business becomes more effectives and efficient. Additionally, Yuzie Bakery offers outstanding and friendly service. Customers can get the company's products at an affordable price. This is because the company feel that providing outstanding service and food will be the most essential financial success factor. This is also related to the company's efforts to improve its reputation by ensuring that their customers are satisfied. As a result, the company's growth will be enhanced. Moreover, Yuzie Bakery promote their products by using social media such as Facebook, WhatsApp and Instagram as their main platform. The purpose of the advertisement is to introduce the company's products to the customers. This is because customers are mainly their own regular customers. The company will be able to promote their products and gain more customers by using the social media platform. Every company will face numerous challenges and problems in running their business. Yuzie Bakery is in a similar situation, as they are experiencing a number of problems in order to retain their current customers. The company can expand their business by studying the core cause of the problem in terms of maintaining its uniqueness and differentiation in order to attract customers and keep them loyal.