Principles of Entrepreneurship (ENT530): Case Study: “KYL Shakes Shakes” / Ainur Farisha Fadzil … [et al.]

Kyl Shakes Shakes is a sole proprietorship business which started and owned by Nur Aqilah Afiqah binti Awaluddin. It is registered as Kyl Shakes Shakes Legacy under the Companies Commission of Malaysia (SSM). Kyl Shakes Shakes is operated at D1-T6-U1, Pangsapuri Putra Harmoni, Jalan P9B/2, Presint 9, 62250 Wilayah Persekutuan Putrajaya, Malaysia. The business hours are from 3 p.m. until 11 p.m. The business day is Monday to Sunday except on Saturday.

The idea and concept behind Kyl Shakes Shakes is to bring uniqueness and limitless creativity in a cup of drinks. In addition, Kyl Shakes Shakes emphasize on vibrant visuality to the customers by using Facebook medium to interact with the customers with funky visuals. It is also to provide tasty drinks to satisfy the palate of the customers.

Kyl Shakes Shakes is a product that is projected for all layers of market. The price sets are affordable for targeted market such as government servants, families, students and residents around Presint 9. The flavours provided are also made to fit the palate of the customers according to their age range. For teenagers, the sweet flavours are suitable for them as for the older range of customers they can choose for coffee options. They also can choose healthier options by choosing the lever sugar from normal, medium and extra sweet.
Kyl Shakes Shakes products line are divided into Iced Shakes and Bubble Shake’s. There are more than 10 varieties of flavors to choose from. Each cup of drinks is complimentary with whipped cream, evaporated creamer and Hershey’s syrups. The price offered is affordable and worth more than the quantity offered. The price is also intended to ensure that all customers able to buy cup of Iced Shakes or Bubble Shakes. The price is ranged from RM 4 to RM 6 only.

Kyl Shakes Shakes has used Facebook as social media platform to connect with the customers. Kyl Shakes Shakes has 357 likes on Facebook and the marketing strategy is to use visuals such as picture to attract the customers attention. The profit Kyl Shakes Shakes managed to gained is RM2,140 monthly. Other than that, Kyl Shakes Shakes also have used Go-Ecommerce site to update the daily sales and expenses as well as to show the indication of the business whether it is doing well or not.