Business Opportunity : Ruzi’s Food / Syukrina Che Mat

Che Mat, Syukrina (2021) Business Opportunity : Ruzi’s Food / Syukrina Che Mat. [Entrepreneurship Project] (Unpublished)


Regarding to fulfil Fundamental of Entrepreneurship (ENT300) course requirement, I need to carry out a business opportunity. I am required to write a report based on my case study before which is a company that I have chosen. The overview of this business opportunity is that I am able to see the real life situation where I can see the existence problem that needs to be solved. The company that I have chosen before is Ruzi’s Food. Ruzi’s Food is an original company carrying on small medium industry located in Kelantan. It is a company that generally known as a company for supplying food which concern more to frozen food based on their flour and other necessary ingredients. Ruzi’s Food is a form of business based on sole proprietorship. The owner of the business used her own capital in order to open the business. The business capital is amounted to RM50, 000 where the contribution came from her late husband. The company provides varieties of frozen food that she creates by her own idea. It offers the best-frozen products from standard grades and all of the ingredients that produced are the highest quality. Ruzi’s Food is located at Lot 1893, Panchor, Pengkalan Chepa, 16100, Kota Bharu, Kelantan. Ruzi’s Food is a company which focuses on production of frozen food in Kelantan. This company provided frozen food which is wanted by the customer nowadays as it is easy for people who didn’t have time to make a breakfast. They just need to fry this frozen food within a few minutes. I have done some research that Malaysia is one developed country which consist of the people with varieties of diseases. Thus, I recommended this frozen food can be as a healthy breakfast for everyone who eat it. To make it more attractive, I decided to make some innovation by implying my creativity and great element in this frozen food. So, the customers will bring good memory after purchasing the products.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Mat, Syukrina
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Ruzi’s Food, Frozen Food and Food Products
Date: 2 November 2021
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