Abstract
Neda Zainal Empire is based on sole proprietorship where it only consists one person which is the owner, Mrs Nor Azneda. The business capital per month for this business is amounted RM 15 000 and above. This company is selling the product from By Che Fiza (BCF) HQ. The product are scarves, snow caps, hand socks and facemasks. These are all from the BCF product. The best seller among these four products is BCF scarves. The higher demand from the customer is scarves the followed by snow caps, face masks and hand socks relatively. Furthermore, the owner of the company focused on providing the latest design of the scarves. The scarves have many types of pattern, design and color. This could help the company to attract more customer to buy their product. Moreover, the scarves are very simple and easy to put on. The women who wear it can look nice even it is very simple. It is also made from a very good material to ensure all the customer love and comfortable wearing them. Lastly, to attract more customer to buy the product, the company planned the best marketing strategies such as how they promote their product to the customer. They used the most creative way to promote the product for example by adding some free gifts for every purchasing. This way could help the company to attract more customer and gain their profit and at the same time could achieve the goal set.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Che Senu, Nur Syafiqah 2018422716 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mat Rusok, Nur Hazelen UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Success in business. Performance |
Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management |
Keywords: | Neda Zainal Empire, Scarves and Snow caps |
Date: | 2 November 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/53470 |
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