Business Opportunity : Azreha Bakery / Nurul Fara Wahida Juhari

Juhari, Nurul Fara Wahida (2021) Business Opportunity : Azreha Bakery / Nurul Fara Wahida Juhari. [Entrepreneurship Project] (Unpublished)


I need to conduct an assignment which is business opportunity to fulfil the Fundamental
Entrepreneurship (ENT300) course requirement. I collected all the information about a
business to complete this assignment. So, for business opportunity, I selected Azreha BB
Multiniaga, or Azreha Bakery. It is because, we need to take the company that have been
choose during case study assignment. I decided to collect information on the internet through
an online digital. I have discovered from the information available on the internet about their
company background, organizational structure, type of business model, products and services,
and operational strategy. So, with this information, I will make some innovation for the
products and services offered by Azreha Bakery.
There seems to be an improvement in awareness of the high quality of baking goods such
as cake and bread. There is less time for people today to bake wholesome, homemade bread
and cake. It is an opportunity for Azreha Bakery to be recognized among the residents as a
bakery business. In order to compete with the competition, Azreha Bakery must do something
which is innovation to their products that I will discovered in this business opportunity
assignment. The company expects, with its vast selection of cake and bread, to capture the
attention of a regular customer base. The company decided to build a strong market place in
the area. To fulfil the demand of the local area residents and visitors, Azreha Bakery aims to
sell its product at a competitive price.


Item Type: Entrepreneurship Project
Email / ID Num.
Juhari, Nurul Fara Wahida
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > Success in business
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Azreha Bakery, Cake and Bread.
Date: 2 November 2021
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