Technology Entrepreneurship Project (ENT 600) : Ez Backpack / Alvena Anne Alas

EZBAG is a company of which focuses in the sport equipment industry, majoring in hiking equipment. The product that is said to be the highlight of the company is the hiking bag which has its own special characteristic that makes it among the best in the market especially for active hikers. Hiking has been become popular from day by day especially among the younger generation. Hiking can be said to be an activity that require the people to go through long hours to complete a certain trail. During hiking, a lot of things must be taken in consideration where the hiking bag is one of it. The proposed product of the EZBAG would be an essential tool for hikers with the padding available for long hours of hiking to relieve shoulder pain and a light which be essential during night hike. Our company values customers, where the product is to be sold at a reasonable price so that all people can enjoy the benefit that the bag can provide. Our company targets to be recognizable among people as a company that produced affordable but still among the best quality of hiking equipment in today’s market. A more extensive explanation of the product by EZBAG can be seen in the report as our company put customers and satisfaction first.