ENT 530 Case Study: Smokey Tea / Nur Aina Nadiah Mohammad Akmal ... [et al.]

Mohammad Akmal, Nur Aina Nadiah and Abdul Rahman, Nur Afifah and Ismail, Hafizul Hakim and Zaharuddin, Luqman Hakeem and Md Zuber, Muhammad Zulfadhli Syam and Badrul Hisham, Mohammad Fahmie and Shaffian, Nur Muhammad Alwaliaddin (2021) ENT 530 Case Study: Smokey Tea / Nur Aina Nadiah Mohammad Akmal ... [et al.]. [Entrepreneurship Project] (Unpublished)


Smokey Tea is a beverages brand that sells ready-to-drink products. This product was founded by Hasrizal Hamar in 2018. The first product for Smokey Tea is known as The Tarik Gula Karamel. It is started in the Anak Raub Restoran and the Restoran Patin Temerloh, Shah Alam. In the beginning, only 1 flavor was released and packed in a bottle. The product was responded very well by customers. After that, they released a brand new flavor which is hazelnut, Preto, banana, and ginger.
They also promote their products on social media such as Facebook and Instagram as their main platform. To further expand the sales of these products, they are opening up space to agents and dropships. However, their sales did not get much response due to some problems. Especially, lack of graphic design in the advertisement, lack of knowledge in marketing, and inappropriate target audiences.
As we all know, for small businesses to produce this ready-to-drink product uses a lot of capital, especially in production. However, the problemcan be curbed if they analyze it more deeply and overcome the problem. There are many problems that Smokey Tea can improve their business to avoid losses, to compete with other competitors.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohammad Akmal, Nur Aina Nadiah
Abdul Rahman, Nur Afifah
Ismail, Hafizul Hakim
Zaharuddin, Luqman Hakeem
Md Zuber, Muhammad Zulfadhli Syam
Badrul Hisham, Mohammad Fahmie
Shaffian, Nur Muhammad Alwaliaddin
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, company, smokey tea, beverage, Tea, Teh Tarik
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53272
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