ENT 530 Case Study: Bobobaba / Anis Syahirah Zawawi ... [et al.]

Zawawi, Anis Syahirah and Baharuddin, Nuur Najaahtul Nabilah and Romzan, Nabilah Husna and Abdul Aziz, Abbidah Khadijah and Mohamad Sadzaly, Siti Noordiyana and Mustafa, Zahra' Mardhiah and Umar, Nurul Shadilah and Mohammad @ Baharum, Syazwi Waiz (2021) ENT 530 Case Study: Bobobaba / Anis Syahirah Zawawi ... [et al.]. [Entrepreneurship Project] (Unpublished)


BOBOBABA is a company that specializes in selling instant, 2 minute DIY bubble tea kits across Malaysia. Each kit is individually packed for convenience as well as to allow any customization accordingly to fit each individual customers’ needs. It comes in a variety of different flavors which comes with their own preparation tea kits which consists of Taro Milk Tea, Assam Milk Tea Black, Matcha Sugar Latte Brown, Green Latte Tea, Earl Milk Tea Grey & Earl Grey Sugar Milk Tea Brown, ranging from the price of RM7-RM10. The instant bubble tea kits are convenient and accessible that doesn’t need constant stirring, affordable, easy and quick while still maintaining the quality of its product.
BOBOBABA was established back in January 2021. It was merely an online business establishment that started off fromthe owner’s experience coming across a bubble tea kit ad online that comes in bulk serving of only one flavor, with a thought that customers would probably leave the kit in a cupboard after the first serving because of the amount of time it takes to make one glass of milk tea. Thus, the owner Paula has a vision of creating bubble tea kits that could easily be prepared in a matter of a few minutes and comes in a package with various flavors in it that people can store in the kitchen.
Besides that the company also has a goal of providing good quality products and aims to offer excellent customer service to each and every customer that includes fast response on any inquiries within just a few minutes and also attending to customers’ special requests such as preparing specific gift messages, specific delivery time and more. This is to ensure that each of their customers are getting the best and delightful shopping experience from the establishment.
With this report, we were hoping that by analysing their nature of business and solving a few issues faced by the company would be able to gain a few helpful insights that would give theman opportunity to skyrocket their business into new heights and promote their business in a better way in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Zawawi, Anis Syahirah
Baharuddin, Nuur Najaahtul Nabilah
Romzan, Nabilah Husna
Abdul Aziz, Abbidah Khadijah
Mohamad Sadzaly, Siti Noordiyana
Mustafa, Zahra' Mardhiah
Umar, Nurul Shadilah
Mohammad @ Baharum, Syazwi Waiz
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, company Bobobaba, pearl milk tea, company analysis, beverage
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53270
Edit Item
Edit Item


[thumbnail of 53270.pdf] Text

Download (205kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details