Abstract
Two food products from ByFsabryna which are minicrunch choco jar and cookies jar are the products I had choose to sell for the business opportunity assignment. The choco jar consists of two flavor that are oreo white chocolate and milk chocolate while the cookies jar is coated with chocolate. These type of product are popular on the market nowadays as it tastes delicious and is easy to consume at any time which is why I choose to sell these products apart from the reason that myself also likes to eat choco jar. The business started on 24th April 2021 right after joining the ByFsabryna Team as a dropship. The duration of this business is one month which until the end of May. The business operation and promotional activity was through online platform such as WhatsApp and Instagram. The target customers for this choco jar and cookies jar business are young people to adults which I assumed the age range from 12 years old to 30 years old but regardless the age this business is suitable for people who like sweet and chocolatey snacks.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Zakaria, Ilya Wahdatul Saudah 2019407622 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohamed, Zakiah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Business societies > Selling > Sales promotion > Malaysia |
Divisions: | Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Perpustakaan UiTM Perak Kampus Seri Iskandar |
Keywords: | Business, Food |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/53254 |
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