ENT 530 Business Model Canvas: Dolcé / Siti Su'aidah Kaiyisah Sharuddin ... [et al.]

Sharuddin, Siti Su'aidah Kaiyisah and Sherifuddin, Nur Adlyn Sofea and Damla, Nor Syafiqah and Yahya, Erissa Kystiena and Mohd Bahtiar, Nur Dini Syafiqah and Mohd Zaki, Nurul Izzah and Mohd Rosli, Nur Izzati and Jaapar, Nur Syazwien (2021) ENT 530 Business Model Canvas: Dolcé / Siti Su'aidah Kaiyisah Sharuddin ... [et al.]. [Entrepreneurship Project] (Unpublished)


In this study, the implementation of the business model canvas by Alexander Osterwalder will provide a better understanding on managing business. The selected business for this study is a small business called Dolcé that is owned by a young entrepreneur. Dolcé business is selling Melted Cadbury Cookies for cookie and chocolate lovers. Their goal is to introduce affordable yet delicious cookies dip in chocolate with premium ingredients that can be enjoyed and consumed by everyone. However, as an independent business they also faced problems while operating their production. For the business to run and operate smoothly, Dolcé has set their practices and implements on business by strategic marketing, and operational strategies in order to achieve their goals.
The study of Business Model Canvas on the selected company will ensure a transparent understanding of the business plannings. The management of Dolcé is not only sought for profit, but they also consider the long-term of the business. Thus, it is important how the Business Model Canvas can help Dolce understand their customer’s segmentations, the brand positioning in market among existing competitors, their revenue streams flowcharts and analysis of its value proposition.


Item Type: Entrepreneurship Project
Email / ID Num.
Sharuddin, Siti Su'aidah Kaiyisah
Sherifuddin, Nur Adlyn Sofea
Damla, Nor Syafiqah
Yahya, Erissa Kystiena
Mohd Bahtiar, Nur Dini Syafiqah
Mohd Zaki, Nurul Izzah
Mohd Rosli, Nur Izzati
Jaapar, Nur Syazwien
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: business, company, Dolcé, cookies, dessert, chocolate
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53251
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