ENT 530 Business Model Canvas: Bobobaba / Anis Syahirah Zawawi ... [et al.]

BOBOBABA is a company that specializes in selling instant, 2 minute DIY bubble tea kits across Malaysia. Each kit is individually packed for convenience and allows any customization accordingly to fit each customers’ needs. It comes in a variety of different flavors which come with their preparation tea kits which consist of Taro Milk Tea, Assam Milk Tea Black, Matcha Sugar Latte Brown, Green Latte Tea, Earl Milk Tea Grey & Earl Grey Sugar Milk Tea Brown, ranging from the price of RM7-RM10. The instant bubble tea kits are convenient and accessible that don’t need constant stirring, affordable, easy, and quick while still maintaining the quality of their product.
BOBOBABA was established back in January 2021. It was merely an online business establishment that started from the owner’s experience coming across a bubble tea kit ad online that comes in bulk serving of only one flavor, with a thought that customers would probably leave the kit in a cupboard after the first serving because of the amount of time it takes to make one glass of milk tea. Thus, the owner Paula has a vision of creating bubble tea kits that could easily be prepared in a matter of a few minutes and come in a package with various flavors in it that people can store in the kitchen.
Besides that, the company also has a goal of providing good quality products and aims to offer excellent customer service to every customer that includes fast response to any inquiries within just a few minutes and also attending to customers’ special requests such as preparing specific gift messages, specific delivery time and more. This ensures that each of their customers is getting the best and delightful shopping experience from the establishment. In this BMC report we are hoping that we could provide a great improvement for the business in order to be recognised and efficient in their business strategies.