Case Study : Nami K Food / Nurul Jannah Rusli Zahari

Regarding to fulfill my individual assignment for Fundamental of Entrepreneurship
(ENT300), I need to conduct a case study which is a case study based on company’s information.
In this case study, I need to collect all of the data of the company such as background of the
company and the background of the company’s owner. The company that I decided to choose is
Nami K food. Unfortunately because of pandemic Covid-19, I had an interview session with the
founder of Nami K Food through Whatsapp application to get through more information about
her business. Raja Noraimy Yasmin is the founder and also the owner of Nami K food. The
interview session was quite good and going smoothly. I got a lot of information from her about a
background of the company.
After getting all of the information, I have to proceed by doing a report for my case
study. This report is will be contain an overview of business and entrepreneur of Nami K Food
Company. This company focuses on Korean type of food that using the good ingredient but
selling at affordable price. The company has been managed only about 2 years. This case study
make me able to know how the entrepreneur setting up their business and how they grow up their
business from nothing to something. In this report, I can gain some of the information about the
background of the company and the entrepreneur that I managed to get from the founder of the
company itself via whatsapp. From the information that I had gathered, I can see that the
entrepreneur is a good leader to Nami K Food because she have a good entrepreneurial
characteristic. The entrepreneur itself means a person who set up, handle and assume the
reasonable possibility on what will happen in their business. Lastly, I hope that Nami K Food
become one of the famous Korean food shop which people recognize. I also hope that Nami K
Food is able to grow to be able to open branches elsewhere.