Case Study : Ruzi’s Food Enterprise / Syukrina Che Mat

Che Mat, Syukrina (2021) Case Study : Ruzi’s Food Enterprise / Syukrina Che Mat. [Entrepreneurship Project] (Submitted)


Regarding to fulfil Fundamental of Entrepreneurship (ENT300) course requirement, I need to carry out a case study. I am required to write a report based on my study which is a company or business that I have chosen. During a case study, I need to collect the information about the owner of the company and details about the company in order to complete for the case study report. The purpose of this case study is to provide a better understanding for me to access my chosen business plan. This is done to analyse in detail about a business in order to manage the business effectively and efficiently in the future. So, I decided to do some research on a business in food services industry. The business that I had chosen is Ruzi’s Food Enterprise. By searching the details in the internet and also the interview through phone, I managed to get some details especially on their background of the business, type of business model, products and services marketing.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Mat, Syukrina
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Ruzi’s Food, Frozen Cold Business and Roti Canai
Date: 2 November 2021
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