Technology Entrepreneurship Project (ENT 600) : Pro-Sock / Muhammad Amirul Naim Mohd

Technology involves year by year with the innovation made by the human that covers nearly every area of human activity in everyday life. Sports and entertainment also get the indirect effect from the evolution of technology. From basic fitness equipment such as socks to sports shoes, a process of research and development is underway to produce more efficient products that can meet the needs of buyers. My company has created a new type of sports sock call as PRO-Sock. These socks are very comfortable and provide benefits to the wearer because these socks are designed to treat muscle cramps during sports. Some problems occurred while I wanted to create my product such as the right material to use and the competition in the stocking market with other brands. There are also some limitations to consider such as capital for R&D, product lifespan, and even lack of ideas for new fixtures. Under new product development, research and development programs are conducted with several idea generation, idea screening, and market surveys to produce better products. Making a sketch of a product is important to project some pictures of how the product will look with some verbal descriptions. Prototypes will be built according to product sketches. Marketing tests were conducted to gather some feedback from various backgrounds of the respondents.