Exploring factors affecting product innovation : Oscapower Sdn Bhd in Menggatal Sabah

Hussin, Adryshia (2018) Exploring factors affecting product innovation : Oscapower Sdn Bhd in Menggatal Sabah. [Student Project]

Identification Number (DOI): MKT 672

Abstract

The role of product innovation management has been placed as a potential source of competitive advantage which ranges from the example of success practices; new approaches to product innovation emerged calling for an enlargement of the standard boundaries of product innovation (Conso & Pavesi, 2000). However, it is challenging task because it requires new skills and competencies at all levels within the organizations. The fast changes in the international market and technological trend causes pressure to scholars and practitioners to become aware of the price, quality, and speed in the product development.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hussin, Adryshia 2015104131
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Technological innovations. Automation T Technology > TS Manufactures > Production management. Operations management
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Pengurusan inovasi produk, Kelebihan daya saing, Pembangunan produk, Kompetensi organisasi, Dinamika pasaran, Strategi teknologi.
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/53129