Case Study : Medin Fragrance / Nur Asmazeera Che Ujang

Medin Fragrance (Registration Number 0025597771-U) has been a registered partnership company since December 2016. The company's core focuses on the growth of products such as fragrances, perfumes, soaps and fragrance accessories. For 1 year in 2015, Medin Fragrance has been running online from home. Medin Fragrance has successfully opened a business facility thanks to its overwhelming response. The owner of
the Medin Fragrance Company said RM5000 is the beginning of the budget he wants for his own firm. He has been in the perfume business for seven years. For the first three years is the trial period for the test market. This is to determine whether the demand for this perfume is high from the customers. At the beginning, he initially sold perfumes without a brand. After that, the demand for his fragrance is high. Next, he invests in the production of perfumes and his own company. Medin’s company business strategy is the factory, store and office in one place. Next to raise revenue for each month with a stockist, an agent, and dropship. Using a social media channel is the most effective marketing technique for the Medin company.