Altimate running vest / Aidil Zuhairi Azmi

This is an endeavour to grasp on how the theory can be applied to a practical situation. As a student in UiTM Perlis, it is part of study for everyone to undergo a new product development project. So, for this purpose we got the chance to develop and innovate a product that deeply interests us, which is sport vest. In the first phase of the report, there was a general introduction to the new product development. In this part also, the problem of the past product based on users experience that we conclude were explained. In the next phase of the report, the definition, classification and process of new product development were explained thoroughly. The classification of the new product is explained through its improvement and revision of the product. Concept screening and concept generation were discussed in the research and development section. In addition, the concept of new product is being analysed from the questionnaire which has been distributed to 68 respondents via Google Form. Finally, in test marketing, a few techniques were used to make this product accepted by consumer, such as costumers’ experience, opinion, and feedback regarding the new product. In conclusion, the feedback received was very helpful in order for us to fill up the requirement of the consumers.