Abstract
SCRUBS WITH SNJ is a sole proprietorship business which was founded by Syamim Najiha binti Mohamad Sahibullah. The founder of SCRUBS WITH SNJ is a dropship under Temyracle which is a local skincare brand that is mostly focused on scrubs. In this case, Miss Syamim fully focused on promoting Temyracle’s Brightening Body Scrub since Temyracle itself have various types of scrubs under their brand including coffee scrub, lip scrub and more.
SCRUBS WITH SNJ is operating in Shah Alam, Selangor. For the postage of the products, SCRUBS WITH SNJ uses JNT Express since that is the fastest courier out of all couriers exists with an affordable fee offered, but customers are allowed to choose their courier preferences if they want. However, customers have to bear their own postage fees if it’s expensive. Besides that, ‘Cash on Delivery’ services are also available but limited to Shah Alam area only.
SCRUBS WITH SNJ promoting their products using Facebook (FB) platform. Beside from just promoting the products, SCRUBS WITH SNJ boosting its advertisement in Facebook, so that the business could attract more customers and hence, could increase their engagements.
The reason why SCRUBS WITH SNJ chooses to sell Temyracle’s Brightening Body Scrub despite so many local body scrub brands exists is because Temyracle using a highquality ingredient in which it is proofed to smoothens their customers’ skins. Not only that, the brand also offers a very affordable price with a lot of quantity. The quantity of scrubs that fill the whole bottle while offering for less than RM50 is considered cheap because we can see that most local skincare brand usually sell their products for more than RM50 and some of them even reach RM100 and above despite calling it a local brand.
Temyracle’s Brightening Body Scrub can be used for both genders, whether female or male, the scent are acceptable to be used on both, hence why they have so many potential of attracting customers.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohamad Sahibullah, Syamim Najiha 2020449414 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene R Medicine > RL Dermatology > Care and hygiene |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | facebook, sales, Scrubs with SNJ, body scrubs, skin care |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/52955 |
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