Technology Entrepreneurship Project (ENT 600) : Mizuno Group / Nur Syazana Saari

The following is a case study as the demand of this course which is compulsory to be produced. After a discussion session with the lecturer and classmate, I have given opportunity to do a research of a product from a well-known sport’s brand which is Mizuno Group. At the first phase of the research, the company background have been gathered. This including organizational structure, product and services that Mizuno offers. Mizuno have more than two type of technology and their specialty is their craftmanship in sports. On the sequences of the study, I have a big interest in a product from Mizuno which is Mizuno’s Bottle Pouch for running. I have analysed the product using SWOT analysis determining the strength, weakness, opportunity, and the threats. I will briefly explain what I have found during the research and studies. The problems I found about the product is that the compartment of the bottle is not suitable for various type of bottle. Other than that, the Velcro tape can get furry after a long time use and lastly the design is not suitable for kids. However I found the first problem is the major problem because the main purpose of this bag is to hold a bottle without slipping out from the compartment. At the end of the study, I came out with three solutions and selected the best solution which is to add features at the compartment and added other element to enhance the interest of the consumer. At the bottom of the content I put the details of the solution and the design.