ENT 530 : Case Study: Trixie Beauty / Izyan Syahirah Lokman ... [et al.]

This case study is about Trixie Beauty which a business that are selling various kind of The Ordinary products, Korea skincare and more face product. There is many information that we get from the interview with their founder which is Ms. Faten. From the interview, we get to know about their company background, organization structure, marketing, strategy for their business, problem that they face, strength and financial.
Trixie Beauty is a small business of online retailer which provide an authentic skincare product from Australia, Canada, United Kingdom, and South Korea. They sell the goods in affordable price in Malaysia market. The strength of Trixie Beauty is they do not face any debt regarding to their business.
The main problem that Trixie Beauty faced is time management. Ms. Faten and her friend is full time student, so they do not have more time to spend in their business. For this solution, I recommend them to do timetable to decide how many hours they need to spend in their business. Time management is important for online business because they need time to do packaging and shipping the product.
This case study about to measure sustainability of the business owner in facing the problem. It also shows us the important of SWOT analysis to analyze small business and it will be important to us if we want to start a business in the future.