ENT 530 : Case Study: Izzy Cakehouse / Siti Nurnatasha Kamarudin ... [et al.]

On April 26th, 2021, my groupmates and I had an interview with Madam Izzy Fadzrin binti Dahlan. She is the founder and an owner of Izzy Cakehouse at Alor Setar, Kedah. The interview was held virtually via Zoom Meeting due to this pandemic, COVID-19. Throughout the interview that we had with Madam Izzy, we had collected the background of Izzy Cakehouse, the organizational structure, the kind of cakes they are selling, how many employees they have, the number of their agents, and the services they are using in this business. Aside from that, we also figured out the main problems that Izzy Cakehouse are and was facing since the first time she starts this business.
Furthermore, we also collected the kind of marketing strategy that Izzy Cakehouse is using. Based on the interview, Izzy Cakehouse is using the teaser strategy which is they give to random peoples to try their cakes and they also put their cakes at the supermarket to get the attention of the public. Other than that, Izzy Cakehouse also using a viral strategy which is they caught people's attention through social media.
Eventually, the supreme key for this assignment is to figure out how much and how far our understanding towards business strategy and entrepreneurship and to be able to analyse between small business and big business and we had given an option to forgo with small business throughout the SWOT analysis. This assignment is also important for us and the other students in order to jump into the business world and experiences in the future.