ENT 530 : Case Study: Nasi Kukus Malaya Ayam Cincang / Nur Liyana Rozaki ... [et al.]

Rozaki, Nur Liyana and Yusri, Adam Daniel and Nor Azman, Nor Syafinaz and Wan Mohammad Zahran, Wan Nur Iman Zafira and Shaarani, Nur Izzatie Syakirah (2021) ENT 530 : Case Study: Nasi Kukus Malaya Ayam Cincang / Nur Liyana Rozaki ... [et al.]. [Entrepreneurship Project] (Unpublished)


The case study is focusing on the capability of the SME to continue their business as usual after being affected by COVID-19 pandemic. Not only they cannot generate sales, they also face problems such as company cash flow and revenues gained. When this happens, the contribution to Malaysia’s GDP will be decreasing as some of the SMEs companies need to shut down their business. To survive, the business owner needs to struggle a lot to maintain his business by rearranging business strategy and help his staff that get affected too.
There are a few problems that arise in Nasi Kukus Malaya Ayam Cincang Enterprise. This case study has identified one major problem and suitable solutions to help the business owner in expanding their business in this pandemic. All of the findings are based on an online interview with Encik Zaihasri, the owner of Nasi Kukus Malaya Ayam Cincang. Other than that, the case study also discussed the opportunities that can be grabbed by business owner while facing the pandemic.
Therefore, the case study for Nasi Kukus Malaya Ayam Cincang Enterprise is to measure the capability of the owner on how they are facing the problems in order to survive in this pandemic. It summarizes the impact on SMEs and how SMEs develop their business to another level.


Item Type: Entrepreneurship Project
Email / ID Num.
Rozaki, Nur Liyana
Yusri, Adam Daniel
Nor Azman, Nor Syafinaz
Wan Mohammad Zahran, Wan Nur Iman Zafira
Shaarani, Nur Izzatie Syakirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: company, Nasi Kukus Malaya Ayam Cincang, case study, malay food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52827
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