ENT530 : Social Media Portfolio: Odeen Viral / Nur Atikah Zainuddin

Zainuddin, Nur Atikah (2021) ENT530 : Social Media Portfolio: Odeen Viral / Nur Atikah Zainuddin. [Entrepreneurship Project] (Unpublished)


Odeen originated in Japan, however we are acutely aware of the current situation in which Malaysians seek halal, flavourful, and easy-to-serve oden. As a result, Odeen Viral was designed to appeal to Malaysians' desires. Odeen Viral is an instant steamboat spices that are made for facilitate the customer someone is too busy to make steamboat at home. It is super simple to make a steamboat at home and does not take long to cook. Basically, the product is suitable for persons of different ages, including children and the elderly.
Furthermore, I have started the business in early March 2021. I have chosen this business is to makes it convenient for people by allowing them to cook a steamboat at home with their families without having to leave the house. I had the product under my business identity which is ‘Odeen Viral by Nur Atikah’. Basically, this is a small business and categorized under food and beverages product. The target market for this product is for consumer from varies group. It can be adults, children and so on. The primary goal of this business portfolio is to compile and report on all business progress and operations. All of the marketing, insight, and audience awareness are well defined and presented clearly in this report, with the use of print screen images from the social media feed.
Aside from that, hard selling and soft selling copywriting are the marketing styles applied for overall advertising activities. Soft selling is essentially an advertising and sales technique that provides gentle language in order to avoid enraged potential clients and push them away. Soft selling is concerned with giving emotion or establishing a personal relationship between the customer and the business itself through the use of the storytelling idea. This is done to ensure long-term customer and business engagement. Another copywriting style that is used is hard selling, which is done using AIDA techniques. AIDA techniques are acronyms for ‘attention, interest, desire, and action,' and they focus on attracting customers by creating awareness about the product through a direct selling style.


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