Principles of Entrepreneurship (ENT530): Social Media Portfolio: TFN Brownie by Liyana / Nur Dhabitah Liyana Hamzah

Hamzah, Nur Dhabitah Liyana (2021) Principles of Entrepreneurship (ENT530): Social Media Portfolio: TFN Brownie by Liyana / Nur Dhabitah Liyana Hamzah. [Entrepreneurship Project] (Unpublished)


For this report, I have chosen a product called TFN Brownie by Liyana. The business activities that I have offers to the customers is by selling brownies snack. The business has already been established since May 2021 and is still operating until today which our product already has its own customers. TFN Brownie by Liyana use social media platforms such as Facebook to exposed its existence and for business to promote brands online. This platform is free for business to utilize because this platform not only caters youth but also elder generation because this platform could give information and entertainment for free. The flexible time customer has, given an advantage to them to access social media anywhere with a connection of internet. In order to gain more customers and increase the demand, I come out with a marketing strategy which is social media marketing. I am fully utilizing social media platforms which is I created a Facebook page for this business to create awareness of customers, what the company can offer to them, and strengthen our brand. The internet platform helps to engage with customer and boost sales. The increasing demand of our product results into a good profitable sale revenue to the business project. Our product is suitable for all range of people, not only teenagers but children and adults also love to eat TFN Brownie. TFN Brownie provide customers with four types of flavour which is chocolate chip, walnut, mint and red velvet. Due to its rich flavour many customers left positive feedback upon consuming our brownie.


Item Type: Entrepreneurship Project
Email / ID Num.
Hamzah, Nur Dhabitah Liyana
Email / ID Num.
Jalil, Zainah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship; ENT530; Social Media Portfolio; Brownie
Date: 2021
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