ENT Business Model Canvas: Pastry Ladies / Nurwahida Syafieza Mokhtar ... [et al.]

Mokhtar, Nurwahida Syafieza and Ahmad Naser, Nurul Afifah and Baharin, Nurfarihah and Kamarudin, Siti Nurnatasha (2021) ENT Business Model Canvas: Pastry Ladies / Nurwahida Syafieza Mokhtar ... [et al.]. [Entrepreneurship Project] (Unpublished)


Pastry Ladies is a start-up Doughnut ice cream retail establishment where it serves doughnut and premium ice cream and serve with unique cup and card “Thank you”. The company provides many flavors of ice creams that suits Malaysians’ taste.
This Business Model Canvas will show us how to establish a new idea and improve the flow of doing business, as well as assist us in obtaining a loan or grant from a financial institution. This study would also address the value of the business model canvas of the information found in the BMC for Pastry Ladies. Osterwalder's Business Model Canvas has nine columns on it, and Pastry Ladies uses each part of the canvas. The canvas elements have included customer segments, customer relationship, value proposition, channels, key activities, key resources, key partners, cost structure and, finally, revenue stream.
Furthermore, the content of the Business Model Canvas addressed all aspects of a new start-up business in order to assist novices to the field in determining what is most significant. It also contains a SWOT analysis of competitors to obtain a sense of what is a real deal of the market in the same line of business, so that we are aware of what is likely to happen in the future. Business Model Canvas is also a finished proposal for obtaining loans or grants from financial institutions, as they need to view the business idea to determine whether it is viable and profitable. As a result, a well-designed and comprehensive Business Model Canvas can persuade a financial institution to provide you with a loan or grant.


Item Type: Entrepreneurship Project
Email / ID Num.
Mokhtar, Nurwahida Syafieza
Ahmad Naser, Nurul Afifah
Baharin, Nurfarihah
Kamarudin, Siti Nurnatasha
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Business, pastry, company
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52746
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