ENT 530 Business Model Canvas: Candlenest Co / Emirul Afiq Eddy Akmar ... [et al.]

Lately, scented candles are really popular and went viral, especially among females, on social media such as “Twitter”, and “Instagram”. There are variety of scent sellection by companies who are no stranger to Malaysian scented candle lovers, such as, Candle Lab+Co, Lilin+Co, Little MooMoo Craft, and many others. Example of popular scent of candles in the market are, chocolate, vanilla, citrus, coconut, lavender, and many others.
Nonetheless, we would like to claim our company, Candlenest Co, as the first scented candle-oriented company in Malaysia who has edible scented candle as main product. Our edible scented candle, “Chocolatieio”, living up to its name as it is a chocolate scented candle, and it is a pretty mainstream of a scent in the market. However, our scented candle is a little tad different from other companies’ scented candle as it is edible after it is melted. Our customers can enjoy the melted chocolate with their favorite snacks such as cookies, biscuits, and strawberries, or they could dip their spoon directly into the chocolate and eat it on its own.
We have been doing a lot of deep research during the research and development (R&D) period to make sure we can give the safest and best edible chocolate candle to our customers. We have chosen the best quality of chocolate, which is from Beryl’s Chocolate and food-grade paraffin wax that are made of vegetable oils, which is edible, from Sorepco Resources Sdn Bhd. Aside from that, we also make sure to use the best tools such as machinery for the process and jar for the final product. These steps were taken to ensure the best quality of final outcomes from the process.
Besides that, we are also trained to handle our machinery to ensure the process of making our scented candle goes as smooth as possible, without any incident that could lead to any injuries. We also took scented candle-making classes and workshops in order to learn how to handle the melted, hot wax, how to safely pour them into the jars and many other processes too, to ensure that we will be giving only the best product to our customers.
Our mission in Candlenest Co is to serve a two-in-one jar candle of happiness to our customers. Not only they can have a calming and relaxing time enjoying their scented candles, but they also can enjoy the melted candle as a snack afterwards. This is as per saying, “killing two birds with one stone”.