Technology Entrepreneurship Project [ENT 600] : Asics / Noor Daaniah Masarudin

This is an overview to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo and doing a case study project. I take this opportunity to do a research on one of the company that produce the sport products which is Asics company. Firstly, all of the general information regarding this company have been collected. The objective of the case study is to figure on the background, organizational structure, products and services that Asics company provides. Information is gathered through the primary and secondary source. In this case study, I have analysed the SWOT analysis which are strength, weakness, opportunity and threats of the Asics company. Besides that, I also studied about the product that was manufactured by Asics, which is Backpack Gear Bags. In this case study, I will be explaining the problems and the solution for this Asics product that have grab my attention.