Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Nia Zaira Gallery / Mazsara Mazlan … [et al.]

Nowadays we can see that many women are more into modest wear’s fashion. Because for them it is very comfortable and affordable to get it. Not only that, they are quick to get it. Right now, modest wear is not only specific for Muslim women, but every woman out there can wear it, and it is no longer considered a fashion statement for the elderly. Nia Zaira Gallery is a company that selling apparel and clothing for women and men. Their clothing is more focusing on modest wear fashion. Nia Zaira Gallery is located at No. 40-G, Jalan Orkid 2, Taman Senawang Indah, Seremban Negeri Sembilan. Nia Zaira Gallery's main attraction is their specialist in beading. They also offered a beading tutorial class for those who want to learn to sew beads on clothes. This company managed to operate until now since 2012. The owner of Nia Zaira Gallery is Mrs. Haryati Nur Ibrahim and she is 44 years old.

In this report, we will know how she came up with the idea to establish Nia Zaira Gallery and overcome all the challenges from 2012 until now, especially during this pandemic. We know that during this pandemic, all businesses around the world having difficulties operating their business. Some of them have slow down their operation, losses their job, and worse cases, they must shut down their business. The same goes for Nia Zaira Gallery, but they succeed in controlling it.