Case Study : Demica / Nurin Syamimi Sapawi

Sapawi, Nurin Syamimi (2021) Case Study : Demica / Nurin Syamimi Sapawi. [Entrepreneurship Project] (Unpublished)


The case study is to evaluating the company’s history, analysis and difficulties that company face. As we know, we are in PKP so I need to do my case study individual.Based on product that I search, I choose the idea of making health and cosmetic products like lipmate, whitening lotion, and many product created by Nik Amirah Syahmimi and her husband, Nik Muhd Syahiman. They make cosmetic product names Demica which is started since 2015. Syahmimi beauty introduce their products with juice for lose weight and product cosmetics whitening lotion. Since its inception on 2015, she has trained more than 3000 entrepreneurs throughouy Malaysia and some of her participants are now able to
achieve sales of thousands of ringgit a month and some have achieved sale of Rm3 million a year. The products made from natural ingredients and beautiful colours. The main contetn in their cosmetic product (lip matte) consist of Argan Oil, avocado, and vitamin E. The most important is this product is safe to use. This product have many feedbacks from their customer. For me, lip matte’s Demica is the best because moisturizes lips and is comfortable to use. I believe that thier customer and regular customer always waiting for new product or new version. Demica by Syahmimi also promote their products in social media for example, Instagram, Twitter and they will update any discount promotion to their customer. Demica’s vision is they want to help other people like students, and housewife. She needs other people get inspired from what her do to change our lives.


Item Type: Entrepreneurship Project
Email / ID Num.
Sapawi, Nurin Syamimi
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Demica, Whitening Lotion and Demica Metabolism Booster
Date: 2021
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