Case Study : Haznor Resources / Nur Atikah Ayuni Muhamad Hazan

Muhamad Hazan, Nur Atikah Ayuni (2021) Case Study : Haznor Resources / Nur Atikah Ayuni Muhamad Hazan. [Entrepreneurship Project] (Unpublished)


Overall of this study related to a business in agriculture industry, Haznor Resources runs by an full time army officer. The researcher conducts this study with the aim of the study to find out more Haznor Resources. The researcher also wants to know about what products Haznor Resources sells and what kind of services that are offered. At the end of study, we will find out how is the marketing of this company and how they grew their business from producing one product to another product in order to fulfil customer demand.In this research, reseachers use face-to-face method since the owner of this business is her own family member and easy to reach. She also visited the factory to get clear vision for the this reseach and include some of the evidences. Besides, fungiculture cultivation, there are also a few crops that are planted as a side income of the business which Mr Hazan find out that the crops are also has a high demand among consumers.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhamad Hazan, Nur Atikah Ayuni
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Haznor Resources, Fungiculture Cultivation and Mushroom Factory
Date: 2021
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