Abstract
Chocolicious is a local premium chocolate product that not only provides delicious and tasty chocolate, but is also affordable to be enjoyed by everyone. Chocolicious production starts from a small group of chocolate enthusiasts of 5 people, who introduce a product with enjoyable and premium taste. Chocolicious has expanded its distribution network to every state in Malaysia. They are targeting chocolate lovers from all ages including children, teens and adults to grow its consumer by offering both affordable and quality products. To boost their brand image among other chocolate-based brands in Malaysia, Chocolicious has collaborated with a variety of different generations of influencers in social media including from Instagram, Twitter and Tiktok. As social media today is the fastest and easiest way to reach the community. This report will discuss the problem statement of the company established which is Chocolicious, the SWOT analysis of Chocolicious between the other competitors, the opportunity recognition to produce this product and the purpose of the business model canvas. This report will be explained transparently about the elements of the business model canvas of Chocolicious.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Azid, Muhammad Zaki 2020983277 Kamarul Zaman, Muhammad Amirul Syafiq 2020537043 Zulkefle, Muhammad Fadhil 2020961443 Hakim Adli, Nurul Faezatul Husna 2020778963 Zainal Ayub, Nurjihan Faiqah 2020986361 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zolkifly, Nur Hazwani UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service |
Divisions: | Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design |
Keywords: | Premium chocolate; Business; Social Media |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/52627 |
Download
52627.pdf
Download (219kB)