Business Model Canvas : Chocolicious / Muhammad Zaki Azid ... [et al.]

Azid, Muhammad Zaki and Kamarul Zaman, Muhammad Amirul Syafiq and Zulkefle, Muhammad Fadhil and Hakim Adli, Nurul Faezatul Husna and Zainal Ayub, Nurjihan Faiqah (2021) Business Model Canvas : Chocolicious / Muhammad Zaki Azid ... [et al.]. [Entrepreneurship Project]

Abstract

Chocolicious is a local premium chocolate product that not only provides delicious and tasty chocolate, but is also affordable to be enjoyed by everyone. Chocolicious production starts from a small group of chocolate enthusiasts of 5 people, who introduce a product with enjoyable and premium taste. Chocolicious has expanded its distribution network to every state in Malaysia. They are targeting chocolate lovers from all ages including children, teens and adults to grow its consumer by offering both affordable and quality products. To boost their brand image among other chocolate-based brands in Malaysia, Chocolicious has collaborated with a variety of different generations of influencers in social media including from Instagram, Twitter and Tiktok. As social media today is the fastest and easiest way to reach the community. This report will discuss the problem statement of the company established which is Chocolicious, the SWOT analysis of Chocolicious between the other competitors, the opportunity recognition to produce this product and the purpose of the business model canvas. This report will be explained transparently about the elements of the business model canvas of Chocolicious.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Azid, Muhammad Zaki
2020983277
Kamarul Zaman, Muhammad Amirul Syafiq
2020537043
Zulkefle, Muhammad Fadhil
2020961443
Hakim Adli, Nurul Faezatul Husna
2020778963
Zainal Ayub, Nurjihan Faiqah
2020986361
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zolkifly, Nur Hazwani
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising
H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design
Keywords: Premium chocolate; Business; Social Media
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52627
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