Case Study : Kamelia Cosmetics / Wan Nur Batrisyia Wan Mohd Radzi

Wan Mohd Radzi, Wan Nur Batrisyia (2021) Case Study : Kamelia Cosmetics / Wan Nur Batrisyia Wan Mohd Radzi. [Entrepreneurship Project] (Unpublished)


The purpose of this case study is to evaluate the company’s background, company’s analysis and the company’s problems as well as all alternatives that their management has provided. This case study has been completed by researching information from the internet and review
from people who already purchased the products due to the rules of reducing outdoor activities because of covid-19 pandemic. I have decided to choose a cosmetic business as my subject of this research. Cosmetics are substances or products used to enhance or alter the appearance of the face or fragrance and the texture of the body. Many cosmetics are designed for use of applying to the face and body. They are generally mixtures of chemical compounds derived from natural sources or may be synthetic or artificial. Cosmetic that are applied to the face to enhance one’s appearance may be called makeup which include lipstick, mascara, eyeshadow, foundation, blusher, bronzer and many more. Cosmetics are intended to be applied externally. By the middle of the 20th century, cosmetics were in widespread use by women in nearly allindustrial societies around the world. The cosmetic industry became a multi-billion dollarsenterprise by the beginning of the 21st century. I have chosen Kamelia Cosmetic as my case study to explore more on how a local cosmetic company works.Kamelia Cosmetic is a very famous cosmetic product among young girls. Their variations of makeup products in terms of colours and suitability for any types of skin managed to attract many customers. Based on the information that I found in google, the idea of making cosmetic products such as lip matte, foundation, mascara and so on is created by KameliaNisha, as she loves cosmetic product very much. This case study will unfold the success of this famous local cosmetic product.


Item Type: Entrepreneurship Project
Email / ID Num.
Wan Mohd Radzi, Wan Nur Batrisyia
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Kamelia Cosmetics, Kamelia Nisha and Kamelia Products
Date: 2021
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