Case Study : Impian Home / Anas Izanil Abdul Wahid

In every business plan, the Executive Summary section we place on the very first part of the cover page of each of our business plans.But to prepare an executive summary, we need to complete our business planning paperwork. Meaning this executive summary is the last part
we provide in a business plan.The contents of the executive summary keep in mind that the executive summary has a purpose for users or interested people to get an initial explanation of our business plan. Executive summary as an advance organizer for the reader. Above all else,
it must be clear and concise. But it also has to entice the reader to read the rest of the business plan.This is why the executive summary is often called the most important part of the business plan. If it doesn’t capture the reader's attention, the plan will be set aside unread.For a startup
business typically one of the main goals of the business plan is to convince banks, angel investors, or venture capitalists to invest in your business by providing startup capital in the form of debt or equity financing.In order to do so we will have to provide a solid case for business idea which makes my executive summary all the more important. A typical executive summary for a startup company includes the following sections such as The business opportunity describe the need or the opportunity.Taking advantage of the opportunity for example explain how will your business will serve the market.Second ,The target market,to describe the customer base you will be targeting.Third,Business model.Describe the products
or services and what will make them appealing to the target market.Fourth,Marketing and sales strategy, briefly outline plans for marketing products services.Lastly,The competition,we can describe the competition and strategy for getting market share.