Case Study : The Fresh Calamansi / Ruzafina Alieza Nabila Razali

Razali, Ruzafina Alieza Nabila (2021) Case Study : The Fresh Calamansi / Ruzafina Alieza Nabila Razali. [Entrepreneurship Project] (Unpublished)


The Fresh Calamansi is a lime, palm, and durian orchard business but the main product now is cordial lime juice. As far as I know, not many business produce lime cordial juiceproducts such as The Fresh Calamansi. The lime cordial juice is equally high quality as the others products cordial. In this case study, I had done some research and discover more information and knowledge regarding this business. I had chosen this business because of it marketing strategies and high-quality work development on ensuring consumers consume a halal and safe yet tasty cordial juice.As common it is not easy to start and do a business, Encik Nizar is one of the businessmen who is still new but have many ideas in developing his business to be successful. The entrepreneurial competencies that he has is problem solving, sees and act of opportunity, persistence and information seeking. Encik Nizar shares a lot of his experience for the past 3 years with me that I could apply in daily life. In conclusion, it is not impossible to achieve something if we could just give it a try because no pain no gain.


Item Type: Entrepreneurship Project
Email / ID Num.
Razali, Ruzafina Alieza Nabila
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: The Fresh Calamansi, Cordial Lime Juice and Cordial Juice
Date: 2021
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